Led an integrated, multi-tiered creative strategy across Jordan Brand performance products - Basketball, Training, Running, Football, Baseball.

Developed and led footwear design strategy for high profile Jordan brand athletes and external brand partners - Michael Jordan, Russel Westbrook, Chris Paul, University of North Carolina, Michigan.

Strategized a complete brand led innovation strategy and storytelling, into relevant Jordan Brand global footwear product initiatives.

Drove an extensive partnership with Jordan Brand Product management teams to develop and lead creative footwear vision for seasonal product initiatives and product collections.

Drove functional partnership and integration with Jordan Brand product management, product development, category leadership teams, Advanced Innovation and Nike Special Projects Group.

Cross functional and cross brand integrated product leadership between Jordan Brand & Nike Brand performance categories, to ensure a unified Nike Inc. brandstrategy in key marketplace/retail territories.

Key design voice on behalf of Senior global Jordan Brand leadership team developing brand/consumer strategy and product initiatives.

Partnered with functional leadership of Jordan Brand footwear product design team – recruitment, training, developing, diversity, career development.