Led the design vision and seasonal design direction for the global basketball category worldwide (1.5B category annual rev.)

Drove an integrated partnership and synergy with Nike Sportswear teams to ensure a cohesive brand statement in the marketplace in support of Nike global basketball brand strategy - Nike, Jordan, Converse – 90% US Marketshare.

Partnered with extended category leadership to create the design and innovation footwear strategy for Nike basketball.

Developed and created the annual seasonal footwear design direction for Nike Basketball brand ambassadors LeBron James and Kobe Bryant collections and innovation.

Extensive partnership with cross functional category teams to deliver the seasonal footwear product lines and collections (footwear, apparel, equipment, brand design).

Lead external footwear design PR communicator for global basketball consumer experiences and industry brand events.

Facilitated and drove strategy and collaborations with critical athletes, leagues, and brand partnerships (Kevin Durant, NBA, WNBA, NCAA, Grass Roots/Elite youth).

Functional responsibility for global basketball footwear design team.